Hi, I’m Anna North, founder of and. Studio - a boutique consultancy specialising in Shopify design, setup, and ongoing management.

With more than 18 years of experience supporting C-suite leaders across global companies like PayPal and Bain & Company, I’ve built a career around organisation, problem-solving, and helping businesses run smoothly. Over time, my focus has evolved - bringing together my corporate background, love of design, and eye for detail to create functional, beautiful Shopify stores for brands of all sizes.

My journey into ecommerce began when I launched my own business, BALASANA, an online yoga-mat brand. I built the entire Shopify site myself - spending countless hours (and plenty of late nights!) figuring everything out from scratch. That experience gave me a deep understanding of both the creative process and the challenges business owners face when setting up online.

Now, through and. Studio, I help other business owners skip that frustration. I take care of the technical setup, design, integrations, shipping, and backend management - so they can focus on running their business day to day.

Whether you’re a small start-up or a growing brand, I love partnering with teams to create Shopify sites that look great, function seamlessly, and truly reflect each business.

My goal is simple: to take the stress out of Shopify so you can do what you do best.